Local business offer unique advantages when it comes to search engine optimization. There’s a whole world of services out there aimed at advertising to specific locations. People still do most of their business around where they live. If your site is for a business with a specific location you need to take advantage of this fact. There are a number of ways to do this. The first is picking location-based keywords for your search engine optimization. Most involved in local SEO understand this, but there are a few other techniques that can help you get a local site higher on Google.
Search for websites dedicated to the location you’re targeting. There are lots of pages out there that list local businesses. If you can get your site on these directories you can create organic traffic from people who are more likely to be interested in your page. You’ll also be reaching people who might not normally search the specific keywords you’ve been working on. Most of the sites you find will be happy to list your business. After all, their job is to provide a comprehensive list of options to visitors search for something in their city. These sites are also often well respected, so you’ll get an extra credibility boost from Google.
Remember to get yourself listed on map applications. Try to go for as many as you can, starting with Google Maps and Bing Places. Getting on these sites is great for getting traffic from people in your market. It’s also relatively quick and easy. All you need is a Google Account and you’ll be on your way to being on their map. The process is similar for Bing Places. In this day and age there is no reason you shouldn’t be on these sites if your business has a physical location.
Try and interact with site visitors. Think about starting a social media campaign and asking for reviews. Both of these will establish a link between your site and its location. WME reviews these days are especially important. Think about getting on Yelp. It’s one of the first stops these days for people looking for local goods and services. You also want to encourage reviews from satisfied customers, because otherwise dissatisfied customers are more likely to post reviews. The more you lead the conversation the more control you will have, within limits. It’s still up to you to provide the kind of services that people will want to positively review.
If you take these steps you’ll be closer to ruling your local search engine niche. This sort of advertising is one of the most effective steps you can take. After all, it targets the people who are probably the most interested in what you’re selling. Most of these steps are also relatively cheap and easy. There’s really no excuse not to try them if you have a location you want to introduce your page to. Start today and see what results you can get.